VI Development

With the idea of a service that opens up our future by leaving achievements online through the act of giving proof of contribution, we created a logo themed around the gathering of jewels (solid evidence) that bloom (the future opens up). We aimed for a modern, simple design that has a lasting impression.

Additionally, to make it approachable even for advanced products using blockchain technology, we utilized a lot of light colors, incorporating gradients reminiscent of jewel reflections in the service page and achievement cards to express rarity and officiality as proof.

A card design improved based on target insights that brings joy to recipients

〈Target Hypothesis 1〉

People working in areas referred to as Web3, such as the NFT art community.

• They have a strong dedication to their art and creations.

• They are attracted to items that have 3D or decorative elements.

→ A card with a unique illustration that can be prominently featured, a crystal card.

Proposal 1

Proposal 2

〈Target Hypothesis 2〉

It’s preferable to have a solution that can be used without a wallet, not limited to Web3 users. For purposes like participation in work or projects.

• Easy to issue with a simple input of essential information.

• They are more attracted to simple and modern designs.

→ Something that looks like a credit card or business card, with a tangible feel and a sense of materiality. A sense of officiality that resembles a certificate is appreciated.